Martoo
Visual Identity Guidelines
Martoo is a Dubai-based online grocery platform founded in 2020, offering a wide range of fresh produce, pantry staples, and household essentials. With a focus on quality and convenience, it serves both individual shoppers and businesses through its B2C and B2B channels
Summary
Martoo was created to bring the market experience online. The brand exists to make fresh food feel reliable, friendly, and easy to access, turning everyday grocery purchases into a consistent, trust-driven experience rather than a chore.
Client:
Martoo Online Market LLC
Duration:
4 Weeks
Project Status:
Published
Industry:
Ecommerce, Grocery
My Role:
I led Martoo’s brand identity development, shaping its visual system, logo language, and color palette to communicate freshness, approachability, and trust across packaging, print, and digital touchpoints.
The Team
1 Brand Designer
1 Brand Strategist
1 Visual Designer
1 Content Lead
Tools Used







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